CTV/OTT bring the benefits of programmatic Buy to TV advertising
Technology has changed the way how consumers watch TV. Connected TV (CTV) and Over-the-top (OTT) enable TV access to the internet, ultimately to the most popular online channels.
Programmatic/RTB not only provide ample opportunity for CTV/OTT, also further the personalization experience for brands and help connect with highly engaged audience wherever consumers are watching.
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